The K-beauty brand you should be using (based on your favourite K-drama genre)

Can't decide which K-beauty brand to try next? Let K-dramas be your guide. 

Can’t choose a K-beauty brand? Decide based on your favourite K-dramas
14 Mar 2017

Can’t choose a K-beauty brand? Decide based on your favourite K-dramas

Some people choose a Korean beauty brand based on its packaging. Others choose a brand based on its affordability. Still others choose a brand based on its celebrity ambassador. But today, given the ongoing influx of K-beauty brands – the latest arrival being Mamonde, which became available on Lazada this month –  we’re going to propose a new, totally respectable method of selecting a brand: by choosing it based on your favourite kind of Korean dramas.

For the ease of everyone who might actually take our advice, we’ve included only brands that are available locally.  

Your favourite genre: Youth dramas
14 Mar 2017

Your favourite genre: Youth dramas

Do you love K-dramas that take place in high school? Do you find yourself binge-watching coming-of-age stories despite being twice the age of the lead characters? If you’ve ever fantasised about being a poor, dumb student who falls in love with the spoiled chaebol-turned-class-prefect, then you’re probably a sucker for products that are candy-coloured, whimsical, and childlike.

You should be using: Etude House

Not only are the products cute and bright, but the sweet packaging will bring you back to the time when even a smile from your crush could make you feel like a princess.

Photos: Reply 1997 (TVN), School 2013 (KBS)  

Your favourite genre: Period dramas
14 Mar 2017

Your favourite genre: Period dramas

So not only did you power through all 50 episodes of Six Flying Dragons in one weekend, but you believe that sageuks simply require superior acting, thanks to the old-fashioned dialogue and the challenge of adopting a regal bearing (let’s face it, not everyone can wear a hanbok like Park Bo Gum or embody royalty like Lee Joon Gi).

You should be using: The History of Whoo

Bow down to The History of Whoo, a premium brand that reinterprets traditional formulas used in the Eastern Royal Courts. It was commissioned by the national government of Korea to commemorate the country’s traditions, and it shows: with its lush gold packaging, and use of herbal ingredients like Siberian Deer Antler, Angelica Roots, Cornelian Cherries, the products have a way of transporting anyone who uses it back to the Joseon Era.

Photos: Six Flying Dragons (SBS), Love in the Moonlight (KBS)


Your favourite genre: Medical dramas
14 Mar 2017

Your favourite genre: Medical dramas

The only thing you love more than watching doctors save lives is watching doctors scheme, make out in storerooms, and er, find cures for supernatural ailments, like vampirism. You don’t care how much the drama sensationalises an otherwise noble profession: as long as the show has blood, death, intrigue, and the compulsory evil hospital owner, you can totally put up with all the contrived medical jargon.

You should be using: Sulwhasoo

Given its commitment to holistic wellness, Sulwhasoo, which is touted as the first science-based Korean luxury medicinal skincare system, is the perfect brand for those who love doctor shows – provided that they can accept Korean Herbal Medicine as a legitimate form of medication. 

Photos: Doctors, Romantic Doctor Teacher Kim (SBS)

Your favourite genre: Anything with the words “flower boy” in the title
14 Mar 2017

Your favourite genre: Anything with the words “flower boy” in the title

Whether it was Flower Boy Next Door, Shut Up Flower Boy Band, Flower Boy Ramen Shop, or the classic Boys Over Flowers, you love anything starring an ensemble of well-groomed pretty boys.

You should be using: Mamonde

This beauty brand’s main ingredients come from flowers. Need we explain any further?  And we might get a little flack for this, but the floral packaging is a lot prettier than Lee Min Ho was with his Gu Jun Pyo perm.

Photos: Boys Over Flowers (KBS), Flower Boy Ramen Shop (TVN) 

Your favourite genre: Old-school dramas
14 Mar 2017

Your favourite genre: Old-school dramas

Let’s take a guess: you were totally offended by what we said about Gu Jun Pyo just now. Lee Min Ho was THE definitive high school flower boy, and no one else can tell you otherwise. You hate realism of any kind and yearn for the days when drama protagonists entered contract relationships instead of falling in love the normal (read: boring) way. All the new stuff has nothing on Full House, Winter Sonata, and 1% of Anything – the original, not that blasted remake. 

You should be using: Missha

Missha was founded in 2000, the same year Autumn In My Heart reduced us, our mothers, and our grandmas to snivelling messes. Like the aforementioned dramas, Missha might not be as prominent as it used to be, but you’ll always trust a classic over younger, prettier competition.

Photos: Autumn In My Heart, Winter Sonata (KBS) 

Your favourite genre: Thrillers
14 Mar 2017

Your favourite genre: Thrillers

Rom-coms? Ugh. School uniforms? Only if they’re covered in blood. And you’ll take psychopaths over flower boys any day. While your friends are busy shipping the male and female leads in their cutesy campus dramas, you get a kick out of watching two seemingly mismatched investigators bicker their way through a case. While others live for kisses, you live for criminals getting caught and justice being served.

You should be using: dr. jart+

Thanks to the popularity of forensics shows, most TV criminals carry out their schemes with medical precision … while wearing masks akin to dr. jart+’s eye-catching Rubber Masks. It’s a good thing these are pastel-coloured, otherwise we couldn’t wear them without looking like W's "No Face" or the kidnapper in Strong Woman Do Bong Soon.

Photos: W - Two Worlds (MBC), Defendant (SBS) 

Your favourite genre: Workplace comedies
14 Mar 2017

Your favourite genre: Workplace comedies

You love nothing more than coming home after work to watch a bunch of fictional characters suffer the same petty injustices that you do. Somehow, the ornery boss, the ambitious-but-stupid junior colleague, and the sycophantic assistant are a lot more tolerable when viewed through the veneer of hilarious hijinks and expensive outfits.

You should be using: Laneige

This ubiquitous beauty brand’s tagline is “Sparkling Beauty” – which is a far cry from what we look like on an average Monday, but which is pretty close to what our drama counterparts look like even when they’re slaving away in the office. If workplace dramas have inspired you to put your best face forward in the office, then check out their array of skincare – who knows, the new White Dew ampoule and ever-popular Water Bank Essence might just trick your colleagues into thinking you got more than 5 hours of sleep last night.

Photos: Chief Kim (KBS), She Was Pretty (MBC) 

Your favourite genre: Time travel dramas
14 Mar 2017

Your favourite genre: Time travel dramas

Time travel is becoming an increasingly popular trope, with dramas like Moon Lovers: Scarlet Heart Ryeo, Signal, and Tomorrow With You prompting us to ask questions like, “What would happen if you killed your own grandpa?”, “Do we truly have free will or are events predetermined?”, and “Was the real Wang So really that handsome?”. All the paradoxes might get a little loopy after a while, but you don’t care, you love being confused.

You should be using: belif

Inspired by apothecary techniques from the mid-1800s, this herbal brand is perfect for anyone who enjoys taking a stroll down throwback lane. And the brand’s tagline, “Believe in truth,” is fitting, considering drama characters’ tendency to use time travel as a means to investigate the truth behind an event. 

Photos: Tomorrow With You (TVN), Moon Lovers: Scarlet Heart Ryeo (SBS) 

Your favourite genre: Romantic comedies
14 Mar 2017

Your favourite genre: Romantic comedies

Nothing captivates you like a tale of boy meets girl (or should we say a tale of heir meets girl). You live for kissing scenes, love confessions, forced separations, longing looks, and predictable-yet-necessary obstacles, like snobby parents or amnesia. The storylines might be old hat, but in the hands of capable writers and actors, they can have you hitting the “rewind” button again and again.

You should be using: innisfree

Nothing says “fresh” like ingredients from Jeju Island, which is why all rom-com addicts should feel an affinity to innisfree. In the same way that the smell of clean produce can refresh your senses, a truly refreshing rom-com couple can dispel any doubts you have about finding true love.

Photos: Oh My Venus (KBS), Strong Woman Do Bong Soon (JTBC) 

Your favourite genre: Melodramas
14 Mar 2017

Your favourite genre: Melodramas

You’re a masochist when it comes to Korean dramas, gravitating toward shows where the leads get cancer, die in a car accident, or sacrifice their lives for each other. Bonus points if the show spends 18 episodes getting the leads together, only to do a time jump and reveal that they got divorced, followed by one of them getting into a coma and the other one dying of heartbreak. 

You should be using: Clio

Or to be more specific, Clio’s Waterproof Pen Liner in Kill Black, which can withstand so many tears, it was seemingly made expressly for melodrama-viewing. If nothing else, you can always stab yourself with the super sharp felt tip liner when the tragedy becomes too much to bear. 

Photos: A Thousand Days' Promise (SBS), Uncontrollably Fond (KBS)

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