PARTY PIX: TAG Heuer celebrates pleasure, not pressure

The luxury Swiss watchmaker celebrates its “Don’t Crack Under Pressure” campaign with a bang in Singapore

TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”
TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”
09 Jul 2015

TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”

Style: readers came down to TAG Heuer’s retail store at Ion for a night of music, fun and watches on 28 May. Hosted by Style: features editor Terence Lim, the event showcased TAG Heuer’s newest collection of BaselWorld novelties, including the limited-edition piece for its latest ambassador and “It” girl Cara Delevingne.

True to the campaign motto, dancers wowed the guests with their non-stop high-energy moves and the night finished off with a prize presentation for the #DontCrackUnderPressure Instagram contest.  

Picture (L-R): Danny Foon, Kathy Loh, Amanda Ng, Michelle Sulistyo, Jimmy Wong, Derrick Fun and Grace Chew.

TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”
TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”
09 Jul 2015

TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”

Amelia Sillard, Vice President for South East Asia with Instagram contest winner Sharon Chia.

TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”
TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”
09 Jul 2015

TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”

Dancers Jimmy Wong and Noor Sytycd.

TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”
TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”
09 Jul 2015

TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”

Amanda Toh checking out the range of timepieces on display.

TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”
TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”
09 Jul 2015

TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”

Terence Lim, Style: features editor showcasing one of the pieces from the newly launched collection.

TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”
TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”
09 Jul 2015

TAG Heuer celebrates new campaign: “Don’t Crack Under Pressure”

Michelle Yeo and Tan Huishan.

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