ELLE Beauty It List: Best New Makeup Under $50

Look good, stay rich

This story originally appeared on ELLE.sg, Toggle’s sister site and the Singapore edition of the world’s biggest-selling fashion magazine.

The expression “cheap and good” usually draws raised eyebrows from us, especially when we’re talking about stuff that goes on the face. But as this year’s ELLE Beauty It List shows, sometimes purchases that don’t completely blow a hole in your wallet (we wouldn’t go so far as to call some of these cheap) can be pretty awesome.

Ahead, five of the best new makeup treats under $50 to hit shelves in recent months.

1. Most volumising new mascara: Marc Jacobs Beauty Velvet Noir Major Volume Mascara, $42

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One coat makes your lashes look naturally full, while two to three coats can even make them look like falsies. According to ELLE senior beauty writer Lieu Wei Ning: “This is clump-free and the brush is great for small Asian eyes.”

2. Best pro-effect brow kit: Clio Kill Brow Conte Powder Kit, $25.90


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This compact kit has a powder to fill sparse areas and a wax to define and keep hairs in place, plus all the applicators you need.

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