Eddie Redmayne is the new face of Prada.
The 'Theory of Everything' star, who was recently named one of the world's most stylish men by GQ magazine, has been unveiled as the new ambassador for the luxury Italian brand's newest menswear campaign.
Despite his lack of modelling experience, the 34-year-old hunk - who fronted a Burberry campaign in 2012 alongside Cara Delevingne - appeared to be in his element as he posed in a series of edgy ensembles for the jaw-dropping shoot captured by famed photographer Craig McDean.
The captivating shots, which were uploaded the to the fashion house's Instagram account, saw Eddie in a mixture of colourful knits and dark, moody, angular tailoring.
Meanwhile, this year looks to be a busy one for the hunk as he's set to become a father for the first time this month.
Earlier this year, Eddie opened up about the preparation he and his wife had been putting into the impending birth.
He said: "It's quite a few months away, but we started looking at all the logistics. The list of things you're meant to get before going to the hospital... it's a long list of stuff right there! We have this sort of dream of like wooden toys, and all that, and everyone's like, 'Yeah you always start off like that, but you end up with like, iPhones!' "
Meanwhile, despite the imminent birth of his little one, Eddie won't be out of public view for long as he also has two exciting films - 'Fantastic Beasts and Where to Find Them' and 'Early Man' - on the horizon.