8 gimmicky bras that made headlines around the world

Japan's True Love Tester bra joins a host of other headline-grabbing notable bras 

Image credit: Ravijour
Image credit: Ravijour
11 Mar 2015

Image credit: Ravijour

For most women, a bra is just another piece of clothing. But inventors and designers have long endeavored to reimagine it as something  far more extraordinary: a bra that monitors your heart rate! A bra that tells you to stop eating! And in the latest undergarment-related news from Japan, a bra that can measure true love!

Sound too ridiculous to be true? These aren’t even the craziest bras on the market. Keep reading to learn more about more souped-up, gimmicky, or straight-up hilarious bras in the news. 

Japanese True Love Tester bra
Japanese True Love Tester bra
11 Mar 2015

Japanese True Love Tester bra

Earlier this week, Japanese lingerie company Ravijour unveiled a special bra that will unclasp only when it decides that the wearer is really in love. Here’s how it works: in the heat of the moment, special sensors inside the bra will send signals to an app, which will analyse your heart rate over time to measure your feelings for the other person. If the app says you’re just flirting, sorry, no can do. If you can hit the “True Love Rate”, the bra will pop open.  It can even tell the difference between your heartbeat on a date and your heartbeat when you’re running for the bus. (Image credit: Ravijour) 

8 gimmicky bras that made headlines worldwide
8 gimmicky bras that made headlines worldwide
11 Mar 2015

8 gimmicky bras that made headlines worldwide

Microsoft made headlines in late 2013 when its researchers developed a prototype for a bra that can measure stress levels, and mood. If the app knows that you’re prone to emotional eating, then it will distract you when it senses high stress levels, thus preventing an unnecessary trip to the refrigerator. When the apparent sexism of this invention unleashed a litany of angry thinkpieces, Microsoft researchers clarified that they have no plans to develop, let alone commercialise, the bra. (Image credit: Microsoft Research)

Bra tweets whenever you remove it
Bra tweets whenever you remove it
11 Mar 2015

Bra tweets whenever you remove it

Hold your horses – this bra ain’t as scandalous as it sounds. To raise awareness for breast cancer, Nestle Fitness collaborated with a social media service to develop a bra that tweets a reminder to self-examine every time you remove it. It’s too bad the bra won’t be available in stores – Nestle Fitness created just one model, which was worn by Greek TV host Maria Bacomidou for the campaign. (Image credit: Nestle Fitness Greece) 

A bra inspired by Michelle Obama
A bra inspired by Michelle Obama
11 Mar 2015

A bra inspired by Michelle Obama

The FLOTUS might not be the first thing that comes to mind when you see PrimaDonna’s sequined blue bra, but apparently, it was “inspired by [Michelle Obama’s] sense of elegance and fashion.” The bra flew off the shelves at retailer Coup de Foudre Lingerie, who said that Washingtoniennes love its stately blue colour.

Triumph’s Close Sisters Bra changes colour when you’re near a friend
Triumph’s Close Sisters Bra changes colour when you’re near a friend
11 Mar 2015

Triumph’s Close Sisters Bra changes colour when you’re near a friend

When we were kids, we shared friendship bracelets. Now as adults, we share…friendship bras?! Triumph’s Close Sisters Bra, seemingly inspired by Frozen, contain electronic paper inserts that  change from white to black when the two bras are in close proximity. As if that weren’t BFF-worthy, they also come with swappable straps and heart-shaped cup inserts saying “big sister” and “little sister”. (Image Credit: Triumph Japan) 

Japan designs bra to battle “moobs”
Japan designs bra to battle “moobs”
11 Mar 2015

Japan designs bra to battle “moobs”

Lest the guys feel left out of all the innovation, Japanese shopping site Rakuten also began selling bras designed specifically for men. Far from looking masculine, the bras are as pink and frilly (perhaps even frillier) as their mainstream counterparts, leading us to wonder why the men who bought these couldn’t just wear women’s bras in the first place. (Rakuten) 

Anti-rape bra delivers electric shock to attackers
Anti-rape bra delivers electric shock to attackers
11 Mar 2015

Anti-rape bra delivers electric shock to attackers

In response to India’s rape problem, SRM University student Manisha Mohan created a bra that can deliver a 3800 kilovolt shock to attackers. The “SHE” bra (short for “Society Harnessing Equipment”), can be turned on and off and contains GPS technology for alerting friends or police to the location of the attack. (Image credit: Murali Krishnan) 

High-tech “Bionic bra” offers customised support
High-tech “Bionic bra” offers customised support
11 Mar 2015

High-tech “Bionic bra” offers customised support

Researchers in Australia have created a bra that can adjust to the movement of your bosom – meaning that it can offer firmer support while you are walking, and then relax while you are sitting still.

Now, if only there were a bra that could adjust its cup according to your neckline (what we would do to have a garment that could go from T-shirt to Miracle Bra in a matter of seconds). (Image credit: University of Wollongong) 

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