The best SG50 products and collaborations

Our favourite SG50 editions, all in one place 

Everyone's jumped on the SG50 bandwagon
Everyone's jumped on the SG50 bandwagon
05 Aug 2015

Everyone's jumped on the SG50 bandwagon

Over the past few months, we’ve seen brands roll out special SG50 editions of their products – some adorable, some classy, and all ripe with pride and nostalgia. Here are some of our favourites.

Coca-Cola
Coca-Cola
05 Aug 2015

Coca-Cola

To celebrate Singapore’s 50th birthday, Coca-Cola released a set of limited edition aluminium bottles, featuring the MRT, our HDB flats, old-school playground game five stones, National Service, and birdsinging corners.

Available at all major supermarkets and convenience stores for S$2.95

Swarovski
Swarovski
05 Aug 2015

Swarovski

As if the Merlion couldn’t be anymore fabulous, Swarovski had to cover it in bling. The Crystal Myriad Merlion is accompanied by the SG50 Kris Bear, which features three orchids representing Singapore’s national flower, the Vanda Miss Joaquim.

Swarovski x EZLink
Swarovski x EZLink
05 Aug 2015

Swarovski x EZLink

Speaking of bling, we also love Swarovski’s SG50 EZ-Link Card, made available to customers who spent at least S$250 worth of regular-priced Swarovski products in a single receipt.

Uniqlo
Uniqlo
05 Aug 2015

Uniqlo

To celebrate our heritage, Uniqlo curated 55 commemorative designs from local artistes, personalities, and businesses, which can be printed using the Uniqlo UTme! Application and purchase at Uniqlo BUGis+ for S$29.90 (adult) and S$24.90 (kids) until 10 August 2015. Contributors include MediaCorp artistes Rebecca Lim and Desmond Tan; local brands BreadTalk and Tiger Balm, and more.

LEGO
LEGO
05 Aug 2015

LEGO

The LEGO SG50 sets were an absolute delight, depicting local icons like the dragon playground, ice cream bike, cable car, and HDB flat. While these quickly flew off the shelves, students and teachers ‘round the island each received a 244-piece set of “Building My SG” Lego Bricks as a Golden Jubilee treat. Jealous!

6. Goldheart
6. Goldheart
05 Aug 2015

6. Goldheart

While Goldheart’s colourful Le Ris gemstones might not scream “SG50”, a little research revealed that they were inspired by this quote from Mr Lee Kuan Yew: “To the young and not too old, I say, look at the horizon, follow that rainbow. Go ride it.”

S$448 for each necklace, at all Goldheart boutiques islandwide.

7. Hello Kitty x SingPost
7. Hello Kitty x SingPost
05 Aug 2015

7. Hello Kitty x SingPost

Not much needs to be said about SingPost and Sanrio’s commemorative Hello Kitty set, which captured our nation’s cultural diversity in the most adorable way.

SG50 Hello Kitty Plush Collectible Set, S$88

SG50 Hello Kitty MyStamp Folder and Lanyard Set, S$21.80

Available at all post offices 

8. Jetstar
8. Jetstar
05 Aug 2015

8. Jetstar

How sentimental: Jetstar’s special A320 aircraft, designed by local artist Michael Ng, features 50 faces of everyday Singaporeans. These local heroes, who were voted in by family or friends, include a single mum, a professional who left his life in Singapore to help the poor in Cambodia, and a woman whose life revolves around caring for the sick and the elderly.

9. kikki.K
9. kikki.K
05 Aug 2015

9. kikki.K

Swedish stationery brand kikki.K has joined in the Golden Jubilee celebrations by offering a limited edition SG50 tote brand, which will be given to customers who spend at least S$50 in the store. SHIOK indeed!

Available exclusively at kikki.K ION from 9 August 2015, which a limited quantity available for purchase at S$16.90.

10. Miss Dior
10. Miss Dior
05 Aug 2015

10. Miss Dior

To honour Singapore’s 50th birthday, Dior has released a set of limited edition Miss Dior Blooming Bouquet 100ml bottles, which are engraved with six designs inspired by our local haunts. Our favourite depicts Singapore’s famous Marina Bay skyline.

Available at six stores (Takashimaya, ION Orchard, The Shoppes at Marina Bay Sands, Tangs Plaza, Robinsons Raffles City, and Robinsons The Heeren), with one exclusive design per store. Each design is limited to up to 30 pieces per fragrance.

11. 45R
11. 45R
05 Aug 2015

11. 45R

Japanese cult label 45R has released a range of SG50 T-shirts, which were designed and manufactured in Japan’s Aichi prefecture. While the designs might look simple, the shirts use the same cut and soft fabric as the brand’s bestseller, the Star-T.

Available now until National Day, starting at S$130 each.

LINE Stickers
LINE Stickers
05 Aug 2015

LINE Stickers

Thanks to LINE's exclusive "We Love SG50" sticker set, there is now a LINE sticker for everything. (We've never seen a Singaporean marriage proposal depicted to accurately.) 

LINE's “We Love SG50” sticker set is available for free to all Singaporean LINE users and is valid to use for an unlimited time.

Little Red Love Eau de Parfum
Little Red Love Eau de Parfum
05 Aug 2015

Little Red Love Eau de Parfum

To some, the scent of Singapore is uh, eau de laksa or eau de chicken rice. But perhaps this limited edition perfume will be more appropriate for your SG50 party nights. Created by French Perfumer Alexandre Freile, who has spent eight years in Singapore, the Little Red Love Singapore perfume captures the scent of our very own national flower: the orchid Vanda Miss Joaquim, enchanced by notes of tea, mint, and fluffy rice.

“Little Red Love” is available exclusively at Sephora ION retailing S$88. 

SG50 Thermos
SG50 Thermos
05 Aug 2015

SG50 Thermos

Who wouldn't want to tote around their kopi and teh in this? The limited edition SG50 Thermos, which features the Merlion, Changi Airport, and Gardens by the Bay, among other local landmarks, is available at major department stores in Singapore for S$45, while stocks last. 

SG50 Fishcake
SG50 Fishcake
05 Aug 2015

SG50 Fishcake

We couldn’t resist including Ha Li Fa’s much-reviled SG50 fishcake, which flew off the shelves despite bad publicity from netizens. Would you serve these to guests over the long weekend?

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