What shoes do Asian women go for?

Did you know that different types of footwear appeal to different parts of the region?

South Korea
South Korea
16 Oct 2015

South Korea

“Unlike Singapore, Korea is a temperate country, so Korean women have more opportunity to wear heavier shoes. These patent leather booties from our Fall-Winter collection have become one of our most popular styles in South Korea as they’re light enough to wear with cropped pants or a skirt, but also covered enough to keep your feet warm.

“Also, thanks to the influence of K-pop idols, Korean women tend to want to accentuate their legs, so they prefer wearing heels in order to make their legs look longer and slimmer. These heeled booties achieve this look, especially when worn with dark tights.”

Patent leather booties, $119.

Brunei
Brunei
16 Oct 2015

Brunei

“These lace heels with crystal embellishments are our top-selling style in Brunei. Bruneian women tend to cover up and wear long-sleeved tops with long skirts in bright colours. So shoes serve as accessories like jewellery for them, and they prefer more dazzling styles.”

Lambskin lace heels, $79.

India
India
16 Oct 2015

India

“These heeled sandals are one of our bestselling styles in India. The climate there is mostly warm, which is why sandals tend to be more popular as they keep the feet cool.

“Indian women tend to use a lot of accessories and dress more formally when they go out, which is why they prefer shoes and sandals with embellishments and heels instead of simple ballerina flats.”

Lambskin embellished heeled sandals, $76.

Japan
Japan
16 Oct 2015

Japan

“Our crystal ballet flats are bestsellers in Japan, as Japanese women tend to prefer flats to heels, especially in urban areas where they do a lot of walking. Some also enjoy dressing in a cute and feminine way, which some of their fashion subcultures take to the extreme. The crystal embellishments on these flats play to that, I think.”

Lambskin crystal ballet flats, $79.

Singapore
Singapore
16 Oct 2015

Singapore

“Singaporean women favour classic and casual silhouettes, and use shoes to perk up their outfits without going too overboard. In addition, they tend to like versatile styles, like shoes that will take them from day to night; that they can wear from the office to a party. They’ve gotten much more discerning in the last few years too, thanks to an influx of international designer brands and the influence of Instagram fashionistas. Now, they’re not afraid to spend more money on something as long as the price is justified, which is something we work towards.

“These gold and silver sandals are very popular in Singapore. It’s one of our signature styles, along with the crystal flats that the Japanese love. The slits allow the feet to breathe, which is perfect in our hot and humid climate.”

Lambskin sandals, $69.

Tom Ng is intimately acquainted with women’s feet. But not because he’s a creepy guy with a weird fetish. The 45-year-old engineer by training is the founder of homegrown shoe brand Pazzion, which opened its first store in Singapore’s Marina Square in 2005. 

Today, a decade later, he has eight boutiques in Singapore and a string of successful franchises around the region, including in Japan, South Korea, India and Brunei.

Other stores in Myanmar and the Gulf Cooperation Council are set to open later this year. 

The upshot of Ng’s years of experience and the extensive research that he and his team regularly conduct? A trail of fascinating data on what women seek when it comes to shoes in the markets Pazzion operates in.

Click through to find out who likes what where. Are your preferences typical of your countrywomen’s?

For more on fashion, head here. Or check out Is There Such A Thing As Too Many Shoes? and The Truth About Maintaining Your Designer Bags.

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