Hailey Baldwin is the new face of Topshop.
The blonde beauty has landed her first big brand campaign with the high street store, fronting their new denim collection for Spring.
The 18-year-old model stuns in the adverts - which were shot by Harley Weir and styled by Topshop's Creative Director Kate Phelan - sporting the label's latest denim designs, including retro-style flares, relaxed boyfriend cuts and super skinny jeans.
It isn't the first time Hailey - who is the daughter of actor Stephen Baldwin - has worked with the brand, having made her runway debut for Topshop during their Spring 2015 show last year.
As well as being unveiled as the face of Revolve clothing in 2014, she has walked the runway for Sonia Rykiel and Moschino menswear, and graced the pages of Vogue, Love and i-D.
Meanwhile, Hailey has also been making a name for herself outside of the fashion industry after being romantically linked to popstar Justin Bieber.
It was claimed the 20-year-old singer had found a new "muse" in her after the pair were spotted spending time together at the end of last year.
However, she was quick to end the speculation over their relationship by insisting the pair are just "good friends".