Laetitia Casta lands Cointreau partnership

Laetitia Casta has been announced as the new Creative Director of Cointreau and revealed she has got where she is today by overcoming her own "doubts" to help others throughout her career.


Laetitia Casta

Laetitia Casta has "conquered" her own doubts to be able to help others throughout her modelling career.

The 36-year-old beauty, who has been announced as the new Creative Director of Cointreau, has overcome a lot of negativity to get to where she is today and the stunner thinks part of her success is down to her being "free-spirited" and being able to express herself.

When asked what her philosophy is, she replied: "Living life to the fullest. Daring. Exploring. Creating. Conquering my own doubts so I can reach out to others, finding myself and reinventing myself. Being free-spirited and connected to the things I care about.

"For me, femininity means liberty, boldness, self-expression and being open to the world."

The star - who has modelled for the likes of Yves Saint Laurent, Tommy Hilfiger, Jean-Paul Gaultier, Chanel and Ralph Lauren among others - cannot wait to get stuck into her new job at Cointreau and inject her passion and creativity into the brand.

Speaking about the role, she said: "For me, being a Creative Director means, first and foremost, having something unique to say."

Laetitia's first job with Cointreau is to craft a creative program that will spawn a wealth of projects.

Her first project will see her invite selected women from the four corners of the globe to share their own twist on life, and it will evolve through a series of webisodes, each an opportunity to freely exchange ideas.

Laetitia and the House of Cointreau announced their new creative partnership today (28.01.15) at the Musée de l'Orangerie, Paris, at the height of Paris Fashion Week.

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