Lewis Hamilton has been unveiled as a global spokesmodel for L'Oréal Men Expert.
The 31-year-old Formula One champion racing driver has been named the face of Men's Expert HydraEnergetic, a range of anti-fatigue care for all skin types.
Commenting on his new job, Lewis said: "In my world, success is down to focus and efficiency. L'Oréal Men Expert has the same philosophy - and their high-tech products are made for men like me. I don't want to waste a second and I'm used to getting the result I want. I'm proud to join the L'Oréal Men Expert club."
He also wrote on Instagram: "I'm honoured to be a global spokesperson for @lorealmen. Be sure to follow @lorealmen for more!..#comingsoon #latergram #lorealmen. (sic)"
L'Oréal has announced they are "thrilled to welcome Lewis" to their family and they have shared a few teasers from his upcoming campaign on the official L'Oréal Men Expert Twitter account.
Lewis will be joined as a spokesmodel by 17-year-old model Lucky Blue Smith, who will be representing Men's Expert HydraPower.