Liam Gallagher has opened a Pretty Green showroom in New York.
The former Oasis rocker took his clothing brand stateside yesterday (20.01.15) and launched his first US retail space on 530 7th Avenue, where his Green Label, Black Label, footwear and accessories lines will run for at least two collections.
Liam, 42, is also said to have entered into negotiations with some of the States' largest department stores to sell the label in concessions and is already planning to open a second showroom in Los Angeles after signing an expansion agreement with Empire&Branch USA to take the brand across the pond.
Pretty Green's chief executive Richard Ralph recently said: "We are delighted to announce our expansion plans into the US market.
"Partnering with Empire & Branch is the ideal way for us to maintain our strong brand identity, whilst minimising the risks associated with entering the US; one of the largest and most complex retail markets in the world."
Empire & Branch partner, Deepak Gayadin added: "Pretty Green is a brand with a strong British rock'n'roll heritage and we are delighted to be introducing it to the US market.
"We have secured two locations on the east and West Coast of the US, where we believe there is a fit for a brand like Pretty Green."
The 'Wonderwall' hitmaker - who founded the brand in 2009 - previously confessed he had been inspired to create a clothing collection full of pieces he would want to wear himself.
He said: "I'm not here to rip anyone off and I'm not doing it for the money either."