Victoria Beckham wants to "empower women".
The former Spice Girl turned fashion designer revealed the inspiration behind her eponymous fashion line, which she founded in 2008, is to make her customers "feel the best version of themselves".
She said: "Even if I wouldn't wear something myself, I think I know how women feel, how women want to look. I can really relate to women, I get on very well with women, some women don't. I want to empower women, make women feel the best version of themselves."
The brunette beauty - who has Brooklyn, 15, Romeo, 12, Cruz, nine, and three-year-old Harper with her husband David Beckham - makes every effort to ensure her clients will be happy with all aspects of the collection by trying on the pieces herself.
She said: "I still put all of the clothes on myself. I want to see how they feel. How do I look? Is it comfortable? Is it flattering? Basic things that I started with are still very important to me."
Victoria - who made a name for herself as Posh Spice in the '90s girlband - thinks her lack of "formal training" has helped her to express herself through her designs and admitted she is still building up her knowledge of the fashion industry.
She explained to The Independent newspaper: "I have a different way of expressing myself because I haven't had that formal training. I've learnt a lot in the past seven years. I've learnt a lot very, very quickly. And I continue to learn."