200 enjoy breakfast in bed at McDonald’s pyjama party

Some 200 people came dressed in their “Sunday best” for breakfast in bed at McDonald’s first-ever pyjama party.

McDonald’s pyjama party
McDonald’s pyjama party
11 Mar 2015

McDonald’s pyjama party

Photos: McDonald’s Singapore and Instagram

Some 200 people came dressed in their “Sunday best” for breakfast in bed at McDonald’s first-ever pyjama party on Sunday (December 28).

Held at the fast-food chain’s Bishan Park outlet, customers were treated to breakfast options in the comfort of customised bedroom areas themed after some of the all-time favourite McDonald’s breakfast items. Complimentary sleep accessories such as eye masks and pyjamas were also provided to help customers complete their look.

McDonald’s pyjama party
McDonald’s pyjama party
11 Mar 2015

McDonald’s pyjama party

“For the first time ever, we are organising a pyjama party as a fun way to wrap up the year and to thank our customers for their support over the years. We also know that the New Year is filled with festive parties, which is why we wanted to offer our customers the option of waking up later in the day and still be able to walk into our restaurants to enjoy their breakfast meals,” said Carolyn Khiu, Director of Corporate Communications, eCommerce & Customer Relations, McDonald’s Singapore.

McDonald’s pyjama party
McDonald’s pyjama party
11 Mar 2015

McDonald’s pyjama party

The party, which took place from 12pm to 5pm, is a prelude to its All Day Breakfast from January 1 to 4, when favourite breakfast items such as Hotcakes and Breakfast Deluxe Meals will be available till 5pm at all McDonald’s outlets. Full lunch and dinner menu will be available as usual from 11am.

Mcdonalds pyjama party
Mcdonalds pyjama party
11 Mar 2015

Mcdonalds pyjama party

This is not the first time McDonald’s is offering all day breakfast. In March, it piloted its All Day Breakfast and saw a 30 per cent increase in guest count for breakfast.

Click on for more photos from the pyjama party.

McDonald’s pyjama party
McDonald’s pyjama party
11 Mar 2015

McDonald’s pyjama party

To join the party, customers had to take a selfie in their pyjamas and upload it on Instagram with the hashtag #McDPJParty. They will receive a breakfast coupon when they present their Instagram photo at McDonald's, while dressed in their jammies, of course.

McDonald’s pyjama party
McDonald’s pyjama party
11 Mar 2015

McDonald’s pyjama party

A total of 200 breakfast coupons were given out during the event.

Mcdonalds pyjama party
Mcdonalds pyjama party
11 Mar 2015

Mcdonalds pyjama party

To help customers dress in theme for the party, McDonald’s provided complimentary sleep accessories such as eye masks and pyjamas.

McDonald’s pyjama party
McDonald’s pyjama party
11 Mar 2015

McDonald’s pyjama party

McDonald’s pyjama party
McDonald’s pyjama party
11 Mar 2015

McDonald’s pyjama party

McDonald’s pyjama party
McDonald’s pyjama party
11 Mar 2015

McDonald’s pyjama party

McDonald’s pyjama party
McDonald’s pyjama party
11 Mar 2015

McDonald’s pyjama party

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