Singapore brands that are hip overseas

Not only are these brands big at home, they have the support of famous names from around the world

Singapore brands that are hip overseas
Singapore brands that are hip overseas
21 Sep 2016

Singapore brands that are hip overseas

Singapore brands are going places. Not just household names on home soil, made-in-Singapore labels such as Charles & Keith and Tiger Beer are making waves overseas, garnering the support of big names such as Maisie Williams, Kate Middleton and Lee Min Ho. Next time you are overseas, keep an eye out for these seven brands:

Charles & Keith
Charles & Keith
21 Sep 2016

Charles & Keith

Who’s used it: Maisie Williams

Charles & Keith has come a long way since it started out as a tiny shoe store in Ang Mo Kio in the mid-1990s. As the Singapore brand grew, it expanded into bags and accessories and hit the big time when it attracted the attention of French luxury giant Louis Vuitton Moet Hennessy.

Though the label is still relatively unknown in the US and Europe, the brand’s fortunes are set to get a boost thanks to fan and Game Of Thrones actress Maisie Williams. Two Charles & Keith handbags, a white Prism Minaudiere clutch and Evening wristlet bag, were sold out online after the British actress carried them to the Emmy Awards on Sunday. In fact, Maisie likes the prism-shaped wristlet so much she was spotted carrying it in gold at a BAFTA Tea Party in Los Angeles over the weekend. BRB, heading to the boutique to grab ourselves a wristlet before they sell out.

Photos: TPG

Tiger Beer
Tiger Beer
10 Jul 2015

Tiger Beer

Who’s used it: Jessica Alba, Jackie Chan and Wayne Rooney

Mention Tiger Beer and coffee shop beer promoters and uncles knocking back bottles come to mind. But overseas, Singapore’s first locally brewed beer is regarded as a premium Asian beer brand, having won more than 40 international awards and accolades.

Apart from its taste, the brand has garnered fans overseas thanks to heavy promotion from movie product placements (did you spot it in Tropic Thunder? Jackie Chan also drank it in The Accidental Spy) to fun and sexy ad campaigns. In 2005, American model-actress Jessica Alba starred in a series of Tiger Beer commercials which was set in New York, making it the first brand in Singapore to be endorsed by a Hollywood celebrity. Even Manchester United star Wayne Rooney was once the face of the brand. Got to admit, it made us want to grab a Tiger after watching those ads.

Did you know? The original Tiger Beer can was launched in 1965, the year Singapore gained independence.

Photos: Tiger Beer

Tiger Balm
Tiger Balm
10 Jul 2015

Tiger Balm

Who’s used it: Gwyneth Paltrow, Katy Perry and Lady Gaga

Some of you might be turned off by its distinctive smell but Tiger Balm, which has a huge following overseas, is loved by world athletes and Hollywood A-listers alike. Gwyneth Paltrow called it "a topical cure-all balm for muscle aches and pains", while pop star Lady Gaga declared it “a backstage must-have". Even celebrity doctor Dr Oz keeps a tub in his medicine cabinet. The world renowned rub is now available in more than 100 countries worldwide, including Boots UK and Amazon.com.

Photos: EPA

Ayam Brand
Ayam Brand
10 Jul 2015

Ayam Brand

Who’s used it: The Fung Brothers

‘Ayam Brand’ and ‘hip hop’ aren’t words you would expect to find in the same sentence. But in 2014, in attempt to push for its curry paste and coconut milk products in the American market, Ayam Brand, a household name for canned sardines in Singapore, joined forces with popular Asian-American YouTubers The Fung Brothers to release a hip hop themed music video, where the duo promote local cuisine such as curry chicken and laksa using Ayam Brand products. The video, which went viral, also jokes about Singapore and Malaysian culture.

Photos: The Fung Bros YouTube

Raoul
Raoul
10 Jul 2015

Raoul

Who’s used it: Jennifer Lawrence, Zhang Ziyi and the Duchess of Cambridge Kate Middleton

What started out as a men’s shirt label, Raoul has grown to become one of Singapore’s best known fashion labels. Worn by big names from all over the world, the 13-year-old brand got a major boost when Kate Middleton donned its creations during her visit to Singapore in 2012. Reportedly purchased by the Duchess herself, the geometric print blouse and matching skirt sold out within 24 hours after her appearance in it.

Today, the brand has not only graced the runways of New York and Paris Fashion Weeks, it is making footprints around the world. It was even awarded “Brand of the Year” at the World Branding Awards in London in 2014.

Photos: EPA, various

OSIM
OSIM
10 Jul 2015

OSIM

Who’s used it: Andy Lau, S.H.E and Lee Min Ho

When it comes to massage chairs, few brands are as popular as OSIM - no mean feat for a local brand with only 35 years of history. Despite being a luxury product, OSIM’s massage chairs have made their way into the minds and homes of many in Asia thanks to endorsements by celebrities such as Korean actor Lee Min Ho, Taiwanese girlband S.H.E and Chinese actress Gong Li. But perhaps the most successful promotion was when Hong Kong star Andy Lau revealed that he was a fan of its products even before he was named a brand ambassador.

Photos: OSIM

X-Mini
X-Mini
10 Jul 2015

X-Mini

Who’s used it: Victoria Beckham and Jay Park

Small in size, big in sound, X-mini’s portable speakers have found fans in celebrities such as fashion designer Victoria Beckham who has tweeted praises about them, mentioning that they “sound great” and are “perfect for when travelling”. Korean singer-rapper Jay Park has also commented that he is “practically inseparable” with his speakers and X-mini even collaborated with him to produce limited edition Jay Park x X-mini Capsule Speakers which reflect Jay’s style through his own design.

Photos: EPA, X-mini

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