Carlsberg launched an entire chocolate pop-up bar.
The iconic beverage brand have launched a chocolate filled temporary pub at the Truman Brewery in Shoreditch called 'If Carlsberg Did Chocolate Bars' made entirely from the edible substance.
Speaking about the edible bar Dharmesh Rana, Senior Brand Manager at Carlsberg UK, said: "Easter is a big beer-drinking occasion for our consumers and this year, we wanted to do something a bit different. We knew that the British public love beer and chocolate, so we're delighted to bring them together to create probably the best bar there could be.
The alcoholic brand, renowned for their thirst quenching pints, transformed the space into a three meter deep, five metres wider and two metres high ornately decorated decadent bar in advance of the Easter bank holiday weekend and took three months to build.