Charity Chuggers were set the challenge to stop commuters in London to award them with tickets to the UEFA Euro 2016.
A team of four were briefed to operate outside a busy London train station and adopt the role of an everyday fundraiser, including the overzealous behaviour we are all akin to from street fundraisers.
The squad attempted to lure the public away from their busy days and anyone generous enough to stop and agree to give up 90 minutes for their nation were instantly rewarded with a pair of tickets to watch England at UEFA EURO 2016 as part of Carlsberg's UEFA Euro 2016 campaign, If Carlsberg Did Substitutions.
Senior brand manager, Dharmesh Rana commented:
"As the Official Beer of UEFA EURO 2016 we want to build excitement ahead of the tournament this summer. As the domestic season comes to an end our aim is to get the nation to substitute their clubs for their country and to be able to reward football fans with the chance to go France and support the England team is something we're really proud to do."