easyJet owner launches 25p easyFoodstore

Sir Stelios Haji-Ioannou has ventured into the budget food market with his new 25p easyFoodstore.

easyJet owner launches 25p easyFoodstore

easyJet owner Sir Stelios Haji-Ioannou has launched a 25p grocery store called easyFoodstore.

The first shop opened in the Park Royal area of north London and features everyday products all for the budget price of 25 British pennies.

The new venture, which is set to rival budget supermarkets Aldi and Lidl, has the slogan "No expensive brands. Just food honestly priced."

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