Creepy UV-sensitive dolls have been made to stop people getting sunburnt.
The small mannequins turn bright pink when left out without sunscreen, and have been created to teach children about the dangers of being out in the sun for too long.
In a statement, the ad agency behind the dolls - developed by Nivea - FCB Brazil said: "Everybody knows that kids hate applying sun block. Kids learn the importance of skin care as they apply sun block on the doll to protect it."
FCB Brazil creative VP Joanna Monteiro added: "Protecting and caring is something we learn from an early age. This emotional bond is what this Nivea action offers."