Parents have been naming their kids after Instagram filters.
Mothers and fathers around the world have been turning to the photo-editing site in the hope of gaining some moniker inspiration for their babies, according to BabyCenter.com.
Linda Murray, global editor-in-chief of BabyCenter, said: "This is the first time we've seen technology break through as a source of name inspiration.
"Photo-sharing is a daily and emotional part of Millennials' lives, and those two ingredients can trigger love for a name."
The website's annual list of popular baby names include Lux, Juno, Valencia and Willow - the names of filters and tools used on Instagram - while Sierra, Walden and Lark dropped.
Lux, which makes the photograph more vibrant, has shot up by 75 per cent on the boy's list and increased on the girls.
Ludwig, which makes the shot more defined, has jumped up 42 per cent for boys and 26 per cent for girls.
While, Juno, which shifts the lighting, has increased in popularity 30 per cent for boys and 26 per cent for girls.
Meanwhile, Mayfair, Rise and Brannan didn't even manage to make it on to the top 100 list.