A selfie spoon has been created for breakfast-eaters.
The innovative device allows people to take a snap of themselves first thing in the morning while they are enjoying their opening meal of the day.
It is, however, only available in the Nestle cereal brand's chosen purple colour and orders are also limited to one per person.
But it's compatible with all sorts of phones, including iPhones, Android and Windows.
Earlier this year, a company developed another unusual twist on the selfie stick, known as the belfie.
The device allowed users to take snaps of their backsides.