Smirnoff's limited edition LGBT bottle of booze

Smirnoff unveil a one-off LGBTI bottle design after they host nationwide competition.

Smirnoff's limited edition LGBT bottle of booze

Smirnoff have unveiled a one-off LGBTI bottle design.

The Vodka heavyweights have launched a brand new look for a limited edition tipple after they hosted a nation-wide design competition.

The winner, Luke Harding from Carlisle, will see a number of Smirnoff bottles made and sold bearing his unique design, and all proceeds from these bottles will go to LGBT charity, R U Coming Out.

The campaign also marks Smirnoff's involvement with the first ever Digital Pride, an online celebration in Pride that aims to make it easier for everyone to get involved in Pride events - even if they live in countries where they can't do so publicly.

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