Stacey Solomon took dozens of commuters pogoing along London's South Bank to encourage them to trade the tube for a less tedious journey.
The 'The X Factor' finalist has teamed up with Mini Babybel Light after it was revealed that Brits are more joyful in January than we think.
Commenting on her pogoing espionage, Stacey said: "Today has really encapsulated the feel-good factor that is currently sweeping across the nation. I'm a bubbly person and I try as much as I can to think positively even in January! I'm thrilled that the nation seems to be embracing the start of the year and aren't afraid to let out their big kid to make themselves feel good."
The 'Lighter Start to the Year campaign' is designed to spread joy across the nation.