Stephen Mulhern backs Iceland 'freezies' campaign

Stephen Mulhern is getting the nation to take selfies with frozen food to back Iceland's new campaign.

Stephen Mulhern backs Iceland 'freezies' campaign

Stephen Mulhern is challenging people to share their best "freezie" faces as part of a new social media campaign.

The TV presenter will be asking the nation to open their freezers and take a "freezie" selfie picture in order to win £50 worth of Iceland vouchers every day this week.

The TV presenter said: "First it was the selfies, then the belfies (not me) and now January may just be the month for the freezies. We can't wait to see everyone's freezie faces... at a time when we're all feeling the pinch."

Other celebs to pose for a freezie is 'Mysterious Girl' singer Peter Andre, after Iceland teamed up with Birds Eye for the challenge.

And according to YouGov research, the nation is sitting on a £2.5 billion fortune of unused frozen food in their freezers.

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