Toast that looks like watermelon is being sold for $100 a loaf in Taiwan.
Jimmy's Bakery in Yilan County is selling out of the bread that has been baked to look identical to the colourful square fruit, including a green crust, yellow middle and black seeds.
Customers have been queuing in their hundreds to get their hands on a loaf.
According to CCTV News, the bakery is making around 100 loaves a day and can't keep up with demand for the watermelon toast.
The store has even resorted to employing a doorman for crowd control.