Alexander Wang was inspired by factory failures for Adidas collection

Alexander Wang's latest Adidas collaboration takes inspiration from production errors and uses a range of fabrics and materials to ensure each shoe is unique.

Alexander Wang was inspired by factory failures for Adidas collection

Alexander Wang's latest Adidas collaboration is designed for the "alpha female".

The 34-year-old designer teamed up with the sportswear giant to create a capsule shoe collection in 2017 - which went on to be an instant sell-out - and he wants their latest collection to embody powerful women who break the rules.

Speaking to Vogue, he said: "(The Wang woman), she's an alpha female, she's out there and she isn't afraid to be herself, to speak her mind and get what she wants. She's a total non-conformist. When it comes to getting dressed, there are no rules anymore."

The collection is inspired by production errors and factory inconsistencies and features pixelated graphics, uneven printing, and perma-wrinkled fabrics to create unique shoes.

Alexander said was "brave" of the footwear designers to let him have creative control of his unusual ideas.

He said: "In fashion, we're always chasing this idea of perfection, but sometimes imperfection is just as interesting, if not more so, it was really exciting to watch Adidas, who has such a large footprint, open up to that idea. I thought was very brave of them.

"It's an exciting time to get people to talk and think differently, I think it's healthy not to get too comfortable."

Meanwhile, Alexander recently teamed up with Magnum Icecream to create a limited edition cooler bag and unveiled the design at Cannes Film Festival alongside model Bella Hadid, who stars in the campaign images.

He said: "I'm excited to finally be able to share the Magnum x Alexander Wang cooler bag here in Cannes, it is the result of months of incredibly hard work on a very unique project.

"As you will hopefully see, the bags were designed to capture the craft and expertise that I share with Magnum. This collaboration allows for an indulgent Magnum whenever and wherever you want."

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