Hailey Baldwin is the face of Bare Minerals

Hailey Baldwin is the new face of makeup brand Bare Minerals, as she's been announced as their Clean Beauty Ambassador as part of their Power of Good campaign.

Hailey Baldwin is the face of Bare Minerals

Hailey Baldwin is the new face of Bare Minerals.

The 21-year-old model announced the news on social media on Thursday (13.09.18) when she posted a professionally shot photo of herself in a mustard yellow sweater, sporting a fresh-faced look to showcase the makeup brand's Power of Good campaign.

She captioned the photo: "new face of @bareminerals #cleanbeauty #powerofgood (sic)"

The Power of Good campaign - which focuses on the makeup line's use of clean, honest ingredients - first launched this summer with the help of 'Black Panther' actress Letitia Wright, before also recruiting Hailey alongside fellow model Rosie Huntington-Whiteley and celebrity makeup artist Nikki DeRoest.

In a post on Bare Minerals' Instagram account, the brand - which is known for its easy-to-use mineral makeup - listed Hailey as their Clean Beauty Ambassador.

Sharing the same picture as the blonde beauty, they wrote: "Celebrating the #powerofgood with our new Global #cleanbeauty Ambassador @haileybaldwin. Tune in for LIVE #BTS coverage in our stories! (sic)"

And in a second post which showcased each of the famous faces, they introduced Letitia as Power of Good Ambassador, Rosie as Beauty Ambassador, and Nikki as Global Makeup Artist.

They wrote: "Every little choice we make has the power to create a big difference - this is the #powerofgood. Today we welcome the newest faces in our ambassador lineup. Joining Power of Good Ambassador, @letitiawright is Clean Beauty Ambassador @haileybaldwin, Beauty Ambassador @rosiehw and Global Makeup Artist @nikkideroest. #CleanBeauty (sic)"

Hailey's spot on the campaign comes just days after she was announced as the star of the new Nicole Benisti Fall 2018 Campaign, where she stuns in a range of the Canadian designer's high-fashion outerwear.

Nicole said of casting Hailey: "Hailey is The It Girl ... There's a confidence and beauty about her which I immediately saw last season. Her international recognition has grown so tremendously, she has become the modern supermodel."

Report a problem