Heidi Klum believes her new collection with Lidl showcases her "DNA".
The 44-year-old supermodel teamed up with the label earlier this year to launch her clothing line Esmara.
The star has since released a new capsule with the company, which she believes is a true reflection of her.
Speaking to Metro newspaper about her latest venture, she said: "I think you can see my DNA in all of this."
And Heidi - who has Helene, 13, Lou, eight, Henry, 12, and Johan, 11, - says when she dons items from her range she feels comfortable in the garments, and feels they compliment her own style.
She continued: "I don't feel like when you look at me I'm wearing a costume or that someone put me into this."
Heidi has revealed she teamed up with Lidl because she wanted to reach "so many women" with her designs at a lower price point.
She explained: "I can reach so many women with clothes at these prices.
"I don't know if you can find leather-look-pants for £9.99 anywhere else that feel like these.
"It's very accessible.
"There are a lot of designers out there but it's either in a little boutique or too expensive.
"I feel like every woman goes to the supermarket."
Although Heidi believes her creations are suitable for every woman, she has also encouraged her customers to try and experiment with their style.
The 'Project Runway' judge continued: "You can try something that is not in your normal comfort zone because the price is so good. It pushes you to try something you normally wouldn't buy."
And the entrepreneur - who set up her own lingerie brand Heidi Klum intimates in 2015 - believes the festive period is the best time for people to go all out with their wardrobe choices.
Asked about how to dress for Christmas, she said: "For the holidays, more is more. Play with a red lip or curl your hair, or do an updo you normally wouldn't do."