Jeremy Scott launching collection inspired by The Sims

Jeremy Scott has released a new collection inspired by the game The Sims, which features pixelated designs and re-imagined pieces.

Jeremy Scott launching collection inspired by The Sims

Jeremy Scott has announced a new collection inspired by The Sims.

The 43-year-old fashion designer was inspired by the popular life simulation game for his much-anticipated capsule, which features various pixelated designs and re-imagined pieces.

The Moschino creative director admitted that he "loves" the concept of bringing "individual personas to life".

In a statement, he said: "I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe. That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters."

To celebrate the legendary collaboration, Scott has morphed Victoria's Secret model Stella Maxwell alongside Aiden Curtiss and Denek K into Sims characters for the fashion house's limited edition Moschino x The Sims campaign.

The collection will be made up of ready-to-wear pieces, swimwear, and accessories, and features Moschino's signature motifs, including the teddy bear, freezer bunny and iconic phrase that reads "I don't speak Italian, but I do speak Moschino" in a pixelated font.

There is also a pair of earrings that symbolise the plumbob, which is the official name for the green diamond that floats above each member of The Sims community.

Moschino posted on Instagram: "@moschino collaboration with @thesims @ea Shoot by @itsjeremyscott

Amazing work with amazing @stellamaxwell @aiden

Hair and makeup by @sofiacarhair #photoshoot #moschino #jeremyscott #thesims #models #moschinoxthesims (sic)"

The Moschino x The Sims collection will be available at Moschino boutiques worldwide - and at Moschino.com - starting April 13.

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