Stacey Solomon has launched a fashion line with Primark.
The 29-year-old presenter has released a 38-piece range with the retailer priced between £1.50 and £30 with sizes for all women, ranging from a size 4 to a size 24.
The collection will hit stores on Thursday (11.10.18) and includes a range of accessories and shoes from transparent party heels to a Gucci-inspired clutch bag.
The line boasts glitzy party dresses, vibrant jumpers, statement tees, stylish office to evening wear, leopard print skirts bags and dresses and bright bold jumpsuits.
The 'Loose Women' panellist specifically aimed to create a range to flatter all shapes and sizes, and at the heart of the collection is Stacey's passion for spreading body positivity.
The TV personality has ensured that part of the profits from the line will go to charities that aim to combat bullying.
Stacey is a longstanding customer of the retailer who has "grown up with Primark by her side" and she has insisted the brand has been "there for her and her family" on all occasions.
In a statement, Stacey said: "I can't tell you how excited I am to be working with Primark. I've shopped there since I can remember.
"It's been there for me and my family when we needed clothes for special occasions or everyday use that were on trend and didn't break the bank.
"I feel like I've grown up with Primark by my side for all of my clothing needs and I've never stopped shopping there. I'm honoured that they've asked me to be a part of the brand. It couldn't be a better, more natural fit - I feel like the luckiest girl in the world."