In a competition highly regarded for its rigorous approach, Team Kryptonite from Nanyang Technology University (NTU) has emerged as the national winner of L'Oréal Singapore’s Brandstorm competition in 2015.
Comprising of Mr Kenny Toh Chong Lun, 24, and twin sisters Ms Kelly Ho Jie-Er and Ms Karyn Ho Ling-Er, 22, this trio from Nanyang Technological University started with their common love for marketing and L’Oreal’s beauty brands.
“We were thrilled to get an inside look into the inner workings of how to manage a brand,” said Ms Karyn Ho, “…especially from the unique perspective of travel retail.”
Kryptonite believes that their secret to success lies in their synergy.
“When someone comes up with an insight or an idea, the rest of the team will critique it and bring it to its fullest potential,” said Mr Kenny Toh. “Ultimately, we thought out of the box and I think that was what helped us stand out and impress the judges.
On their win, the team feels honoured and excited to be selected as the L’Oreal Brandstorm 2015 National Champions and to take home the Mediacorp Best Presenter Award.
“It is a huge honour to be recognised and be given the opportunity to represent Singapore in the Internationals in June,” added Ms Kelly Ho, “We hope to do Singapore proud this year.”
In this year’s Brandstorm 2015 edition, 80 teams from various universities put themselves in the shoes of a Lancôme International Marketing Director to develop a new retail experience for the brand Lancôme - Travel Retail channel.
The team will now represent Singapore and compete against student teams from 45 other countries and 360 universities in the International Finals in Paris, France on 18th June. With a chance to walk away with a €10,000 (S$20,672) travel voucher for International Champions, we wish them all the best in the International Finals in Paris!
From 2nd June to 15th June 6pm (Singapore time), Team Kryptonite needs your vote for People’s Choice Award!
Team Kryptonite is in the midst of their final preparation for the international finals. Do show your support by giving them your vote in L'Oréal’s People’s Choice Award! You can find their photo in L'Oréal’s Brandstorm 2015 Facebook page, People’s Choice Album and like it!
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Catch Team Kryptonite’s presentation here at Singapore time, Fri Jun 19, 1am to 3am