Caroline Flack is the new face of Speedo's Sculpture range.
The 36-year-old TV presenter is the new ambassador for the sportswear brand's latest body sculpting collection featuring figure shaping bathing suits with tummy control and bust booster enhancements, which she announced via her Instagram account on Monday (23.05.16).
She wrote: "SO SO SO SO PLEASED TO ANNOUNCE I AM THE NEW FACE OF @speedouk #speedosculpture (sic)."
"Thank you @ianderryphoto for shooting and @louteasdale for doing my favey hair ... @speedouk @speedosculpture (sic). "
The 'Strictly Come dancing' champion - who won the hit BBC One show in 2014 - has revealed her new partnership has seen her hang up her two piece bikinis for a demure all in one.
Speaking about her latest venture in the fashion industry, she explained: "I always used to be a bit of a bikini girl, but now I've discovered swimsuits, I feel so much more confident. It is the perfect holiday essential. You can pop on a swimsuit, whack on a pair of hot pants and my body just feels better. That is the great thing about this swimwear, it makes your body feel great."
Meanwhile, the former 'X Factor' presenter, who has dropped two dress sizes after she was slammed with online abuse regarding her looks, which has led her to swap a boozy session with pals for meditation, although she believes you shouldn't have to change how you look for other people.
She said: "Love your body shape. It is not about trying to change yourself to suit anyone else, it's not about being skinny, it is about finding what you love about yourself and just going for it."
Speaking previously about her new healthy overhaul, she explained: "I ignored it [the comments] for a very long time, knowing it was there, which was a weird feeling, like ignoring a bank statement on your table. And one time I looked. I'll never forget what night it was because it felt really s**t.
"Before if I'd had a stressful day I'd go to meet my friends in the pub and have a moan. Now I go to yoga. It really suits my head - I'm someone who talks fast, thinks fast, makes decisions fast. Now I'm trying to go slower and give myself time before I say yes."