Chloe Lloyd is the new face and legs of BIC Soleil.
The 22-year-old beauty - who has been dating Union J's Josh Cuthbert since November 2014 - is "really excited" to be working with the hair removal brand on their summer campaign.
She said: "For me, leg season is all year round and so BIC is a brand I use every season! I am really excited to be the face of BIC Soleil.
"I have recently shot a super fun bikini campaign in Spain and before that I was in Colombia for a beach shoot, and so it's vital that my legs always look as smooth and glowing as possible."
Chloe - who has also dated Rixton's Jake Roche and reality TV star Jamie Laing - is particularly pleased to partner with BIC Soleil because their "quick, easy and reliable" razors are the perfect solution to her busy lifestyle.
She added: "I have a jam-packed schedule this summer with photo shoots around the world and, of course, sneaking a few sun holidays with my boyfriend.
"BIC Soleil ensures I am always beach ready - it's really quick, easy and reliable which is exactly what I need."