Daisy Lowe is "really happy" to be unveiled as the new face of 'Triumph' lingerie.
The 27-year-old British model has today (29.02.16) announced that she will front the launch of the brand's new Magic Boost range for Spring/Summer 2016, which is an evolution on the pre-existing Magic Wire collection as well as an additional Shapewear style.
Speaking about the collaboration, Daisy said: "I'm really happy to be the new face of Triumph, the bras fit me so well - I'm forever looking for that bra that is so comfortable I can wear it all day but it still makes me look great - and the Magic Boost range is it!"
The new intimate apparel builds on requests from female clients who desire the support of a wired undergarment, but without the wired construction, which has led to the construction of an innovative 3D cup technology bra for uplifting, re-shaping and a natural push-up enhancer, in all nude shades.
The global brand will also include a variety of structuring briefs, of all styles; hipster, high waist, thong and some with extra lace detail and a bra dress.
A spokesperson for Triumph said: "Daisy was the perfect choice for this campaign - she has a cool, natural style and looks fantastic in the range.
"We are excited to announce her as our ambassador for 2016 and we look forward to working with Daisy for the next year."