Dita Von Teese is a "glamour evangelist".
The 42-year-old entrepreneur has become a major force in the world of lingerie design and has revealed she's "trying to remind people what glamour really means".
Dita explained: "For some it may be private jets and wealth and Louis Vuitton or all these things, but glamour is walking into a room and people wanting to know more about you and creating a mystique.
"We can be whoever we want to be and you don't have to lament what you're weren't born with.
"Most celebrities travel with a 'glam squad', and that's totally respectable, but I really want to encourage and inspire woman to put it in their everyday life.
"There is nothing I am doing that is magic. I do my own hair and make-up and it is just finding ways of infusing glamour into your normal life."
Dita said wearing attractive-looking lingerie is one way of feeling glamorous, although she admitted to occasionally pushing the boundaries too far.
She told news.com.au: "I guess lingerie is a great way of doing it as it doesn't take any extra time it's just takes a little bit more careful selection and understanding
"You don't just have to lead straight to the cotton white things to have something that is also functional.
"I am a 'glamour evangelist' and yes, I may take it a bit too far sometimes but sometimes you just need to be willing to try new things."