Ella Henderson has been unveiled as the face of dry shampoo brand Batiste.
The 'Ghost' hitmaker fronts the label's 2015 Ready For It campaign and will star in a TV advert featuring her new single 'Mirror Man' which will be released on April 13.
The 19-year-old singer will also perform a private set at The Sanderson Hotel in London on Wednesday night (15.04.15) to celebrate the launch.
Ella confessed she has always been a huge fan of Batiste's products and relies on their dry shampoo to help revive her look.
She said: "Batiste is my number 1 hit; I'm either in the studio or on stage, in a car or on a plane - often with little time to get ready. I can always count on Batiste to refresh and restyle my hair in one go; I know I'll always be ready for wherever the day takes me."
Mark Hargreaves - who is CEO of the Crown Talent & Media Group which manages the singer - has praised the "natural" and "very exciting" team up.
He said: "This campaign marks the very first endorsement for Ella Henderson. She is a remarkably talented International Artist and Batiste is a loved and respected brand, used by girls all over the world. The synergies between both artist and brand just naturally came together and I look forward to a very exciting 2015."