Ellie Goulding is the new face of Pantene PRO-V.
The 'Love Me Like You Do' singer has finally unveiled her forthcoming project, which she teased on her Instagram account at the weekend, revealing she has teamed up with the hair brand for their latest 'Strong is Beautiful' campaign.
Ellie is delighted to be working with the cosmetics company as Pantene PRO-V is her go-to product for strong and healthy locks.
Speaking about her new collaboration, the 29-year-old blonde pop star said: "When I'm feeling strong I can do whatever I set my mind to. When my hair is strong I can do anything I want to it without worrying about the damage."
Ellie has admitted that her busy schedule and her quick costume changes on tour have a damaging effect on her golden locks.
She said: "I put my hair through a lot of heat styling and colouring, especially when I'm touring. Up until now, I only used salon brands, but now I've discovered Pantene PRO-V there's no going back. It is my ultimate hair saviour as it keeps my hair strong and at its most beautiful."
Ellie is currently on her 'Delirium' world tour, which will end in October.