Gigi Hadid is the new face of Topshop.
The 20-year-old model - who signed to IMG in 2011 - will front the retailers' autumn campaign, with the news being announced through Topshop's Twitter.
They tweeted: "Heard the news? Introducing @GigiHadid, our AW15 campaign girl! (sic)"
In images for the autumn/winter campaign, Gigi has been styled by Kate Phelan and shot by Tyrone Lebon and is shown wearing a variety of outfits including leather jackets, a faux fur coat and a plaid hoodie.
And the chairman of the Arcadia Group which owns Topshop, Sir Philip Green, said she was the obvious choice for Topshop in order to "strengthen" their "international vision", ahead of the opening of new stores in Canada, Germany and Panama later this year.
He said: "Working with Gigi Hadid on this campaign continues to strengthen our international vision for the Topshop brand.
"We are continually developing our footprint across all markets with ambitious plans both in the U.K. and internationally, and I feel like Gigi is an ideal ambassador to underpin these efforts."
The blonde beauty - who is currently believed to be dating Joe Jonas - is following in the footsteps of her 22-year-old supermodel pal Cara Delevingne with her new role, as Cara previously fronted the campaign in 2014.