Gwyneth Paltrow is the new face of Frédérique Constant.
The 43-year-old health and fitness guru has been announced as the new global Charity Brand Ambassador for the luxury Swiss watch brand.
Speaking about her new venture, the blonde beauty said: "I think Frédérique Constant is a wonderful company and we are well aligned in our passion for charity and giving back. It's amazing to be able to work with a company with a strong value system."
The academy award-winning actress - who made her debut with 'Shout' in 1991 - will appear in the luxury brand's coveted campaign shot by the legendary fashion photographer Tom Munro.
Meanwhile, as well as her new ambassadorial role, the star also has her hands tied up with her lifestyle blog Goop, which she launched in 2008 following the success of the weekly newsletter.
She's also on a mission to spread wellness and led the craze for vaginal steaming and sex dust - a home made concoction of expensive organic ingredients such as ashwagandha, maca, ho shou wu, cordyceps and Moon Dust - which is to be taken as your morning meal to kick-start your lust drive.