Irina Shayk is the face of sports clothing brand Replay Hyperskin's latest campaign to launch workout jeans.
The 29-year-old model - who is dating 'Burnt' actor Bradley Cooper - is helping to launch the company's latest creation, a pair of hyper elastic, denim jeans that can be worn while exercising and signify a "fundamental change in the universe".
In a promotional video for the launch, Irina wears the spray-on look jeans and a white low-cut vest top that accentuates womanly curves, as her strides into a gym and performs a series of graceful, aerobic stretches, on the mats to Shubert's 'Ave Maria'.
Other women stare at her in awe but as they do, their heads suddenly explode into a fountain of rose petals, while the beauty says in a seductive tone: "You can't live forever, you can't go faster than the speed of light. And you can't, work out in jeans. Introducing a fundamental change in the universe, jeans you can work out in."
The Russian beauty - who is also currently modelling the latest lingerie campaign for La Clover - then shows the new product in action.
The Hyperskin pants are described as "hyper natural, hyper light and hyper elastic" and come in two models for women: a super skinny five-pocket style and a jegging, yoga pant-style model with both featuring an extremely adherent fit from the hip down and a snug push-up bottom effect.
The jeans come in four different washes: a Raw Grey shade washing which maintains an original fabric look, a Blue shade washing achieved with a light bleaching process to obtain an intense mid-blue shade and a super softener for an amazing feel, as well as Marble and Dark Black.
In this special project Replay joined forces with İSKO, a worldwide leader in the production of denim fabric with the goal of developing a revolutionary product that would, once again, see Replay and
İSKO at the forefront of the of denim innovation scene.
Hyperskin is available from the end of October in Replay stores, concessions and at www.replayjeans.com online.