Kanye West is selling T-shirts with his late mother's face emblazoned across them for $40.
The 39-year-old rapper has paid tribute to his mum Donda West, who tragically passed away in 2007, by getting her airbrushed image plastered across the front of the white round necks along with "in loving memory" and her name.
The 'Bound 2' hitmaker debuted the commemorative merchandise at his Yeezy Season Three fashion show at Madison Square Garden in New York yesterday (11.02.16).
However, the merchandise wasn't just limited to T-shirts of his mother, as he'd also created a similar design for his wife Kim Kardashian West's late father Rob Kardashian.
Kim's younger brother Rob, 28, who has the same name as his late father, took to his Instagram account yesterday afternoon to praise his brother-in-law on the sweet design.
He wrote: "This is why I Love my Brother!!"
Meanwhile, as Kanye continues to make a name for himself in the fashion world, the 'Only One' hitmaker is desperate to work with the French fashion house, Hermes.
Taking to the stage at his show, he said: "To be creative director of Hermes was a dream of mine. I just want to bring as much beauty to the world as possible."