Katie Price tricked her fans into thinking she'd chopped her hair off - but it was actually a wig.
The former glamour model stunned people across the nation when she debuted her shorter 'do on her social networking sites last week, but she has now revealed the classy bob was actually a hairpiece as she's experimenting with different looks for her forthcoming hair extension range.
Appearing on 'Loose Women' this afternoon (16.02.16) with her long blonde locks caressing her shoulders, she explained: "I wasn't actually lying. I have actually had my hair cut. But I'm experimenting with my hair at the minute as I'm bringing out a hair range."
However, although many people have voiced their fond opinions on her shorter look, the 37-year-old star has admitted she'll be sticking to longer locks from now on.
The blonde beauty teased her fans last Thursday when she uploaded three photographs to her Instagram account of her slick bob following a trim with hairdresser Mikey Kardashian.
She wrote at the time: "Omg @itsdash has cut my hair shorter ... Omg never been this short- lucky I trust @itsdash ... New Pricey @itsdash (sic)."
Meanwhile, news Katie is launching her own hair extension line will no doubt come as a surprise to fans as last month she admitted she was enjoying not wearing fake hair.