Katy Perry's wanted to push boundaries with her Katy Kat Collection for CoverGirl.
The 31-year-old - who has been the face of the beauty brand since 2013 - is set to create her own cosmetic line, which will include 13 demi-matte lipsticks, and longwear mascaras in both waterproof and regular formulas, as well as CoverGirl's debut electric blue mascara, which push "the envelope" of the company.
Speaking to Vogue magazine about her forthcoming make-up line, which follows a feline theme, the brunette beauty said: "I just need a lipstick to make my face come to life!
"I wanted to push the envelope with CoverGirl. You know, a black lipstick or a blue mascara is very Tumblr - I told them, this is what's happening online, this is what everyone's Instagramming."
The 'Roar' hitmaker also took to Twitter to announced she was ready to "create" for CoverGirl rather than just represent.
She tweeted: "After several wonderful years of BEING the face, I now get to CREATE the face! (sic.)"
Katy has also teased her new products with selfies of her and her friends wearing the lipsticks at Coachella Valley Music and Arts Festival, in Indio, California.
Katy picked a theme each day and unveiled different shades.
She said: "We'll pick a theme for each day - one day we'll be romantic Lolitas, the next day we'll be vampires - and I'll match my lipstick to that theme."
For day one of the music event - at which a reunited classic line-up of Guns N' Roses played - Katy and her unnamed friend went for the Coral Cat lip gloss.
The upcoming collection will be available, exclusive to Walmart in the US, from May.