Kendall Jenner is the face of Estée Lauder's new perfume Modern Muse le Rouge.
The 19-year-old model's campaign for the scent follows a makeup ad she did for the brand that debuted earlier this year.
Kendall revealed her excitement for her latest assignment in the fashion world by posting an image on Instagram of the shoot, which she captioned: "My first @esteelauder ad is out!! #ModernMuse #KJ4EL (sic)".
Estée Lauder selected Kendall for the campaign because the company believes the brunette beauty is the perfect model to front the fragrance which is intended for "confident" and "sexy" women and includes notes of ripened roses, raspberry, pink pepper, vanilla and jasmine.
Wearing a blood-red suit with a plunging neckline, the image received more than 500,000 likes within an hour of being posted on the social media site.
Kendall is keeping busy with work amidst the media storm surrounding her father, Bruce Jenner's, public transformation into a woman and is currently shooting a fashion campaign for Calvin KIein in Hong Kong with the pop-star Justin Bieber.
Kendall also has a clothing line in Topshop - which she created with her younger sister Kylie Jenner, 17 - and was encouraging her fans to hit the shops on Twitter today (12.06.15).
She wrote: "You can still get our new @KendallandKylie collection at @Nordstrom and @Topshop shop now before it sells out!"