Lewis Hamilton is set to collaborate with Topman.
The 30-year-old Formula One driver, who is known for his eccentric sense of style, is keen to team up with the British retailer to design and create his very own bold range.
A source told the Daily Mirror newspaper: "Lewis takes fashion very seriously.
"There is no way he would put his name to a brand if he did not have a huge input in the design process.
"That's why he likes the idea of collaborating with Topman. It's a brand he's already a fan of, but it would allow him the creative freedom to make some bold outfits."
And it seems Lewis is one step closer to fulfilling his dream as he won over retail guru Sir Philip Green, who is the chairman of giant Arcadia Group, when he was guest of honour on the fashion boss' table at the British Fashion Awards earlier this week and spent the night chatting to him.
The insider explained: "Sir Philip thinks he would be a perfect fit. They're talking very seriously about doing something together."
Meanwhile, if Lewis manages to seal the deal, he will follow in the footsteps of DJ Nick Grimshaw, 31, who released his Topman collaborative clothing line earlier this year.