Lily James is the new face of My Burberry fragrance.
The 27-year-old actress is thrilled she's been chosen by the British fashion house to front the campaign - her debut for a luxury retailer - and can't wait for people to see her latest venture when it's launched this summer.
Speaking about her partnership with the prestigious label - which is renowned for its signature print and trench coats - Lily said: "I am thrilled to be officially joining the Burberry family. I am so proud to be British, so it really means a lot."
The star took to social media to announce the news and share her love for the designer brand on Monday (18.04.16).
She wrote: "I am so excited to be announced as the new face of #myburberry . Look out for the campaign launching in August 2016 ....... !!!! (sic.)"
The upcoming commercial saw Lily work with the iconic fashion photographer Mario Testino on the photoshoot, and is set to launch a video alongside the advert for the company's new female perfume.
Although the campaign has yet to be unveiled, the 'Downton Abbey' beauty - who will succeed British models Kate Moss and Cara Delevingne - has teased what can be expected.
She said: "Shooting my first campaign was so special - I don't want to give away too much but I had a lot of fun showing a different side of myself."