Melanie Sykes doesn't feel under any "pressure" growing older in the spotlight.
The 44-year-old TV presenter accepts that ageing is something that happens to everyone but she is determined to keep in the best shape possible by sticking to her strict diet and exercise regime.
Melanie told Fit & Well magazine: "There hasn't been pressure on me growing older in the spotlight. I keep fit for myself. It's about my life and how I feel naked. It's been a huge confidence and mood booster. It's made the transition into my 40s a lot easier."
The former 'I'm A Celebrity... Get Me Out of Here!' contestant also revealed she had never bothered to go to a gym until she approached her 40th birthday and decided to start training after noticing the effects having two kids had started having on her figure.
She said: "I'd had two children, I was approaching 40, so I bit the bullet. I wanted to get toned. I wanted to start investing in my health - so I did. Everyone that says, 'You're so lucky to look like that.' I'm not lucky at all, I put the work in ... Anyone can get fit. If I can, anyone can - it's that simple!"
Although Melanie gets a buzz from a good workout, the brunette beauty never stays in the gym for more than an hour.
She said: "I'm never in the gym longer than an hour. Recently, I've been blitzing 20 minutes in the gym with high intensity and I don't give myself a break at all. That's as good as an hour pottering around."