Melissa McCarthy wants her clothing line to revolutionise the fashion industry.
The 44-year-old actress has launched her label entitled Melissa McCarthy Seven7 and rather than making clothes solely for plus size women, the 'Bridesmaids' star hopes her range will stop women being categorised by their size and will be a mainstream success in all departments stores.
She said: "There's no reason for those divisions to be there. It's shaming, it's categorizing and it's just unnecessary.
"My whole point is to stop categorizing women. I'm making clothes for women, period ... I'm making a shirt that I hope a woman likes, and I'm not saying it's only for this person or that person. It's for a woman. No matter what size she is."
And Melissa says she is driven by the fact that most women are sized out of shops, which she finds "incredibly bizarre".
She told People magazine: "Something like at least 60 percent of women are a size 14. And I find it incredibly bizarre that we've taken the biggest grouping of people and we're saying, 'Oh, I don't want your business. It's like opening a restaurant and saying, 'But we're not going to serve food to hungry people. You can't come in if you want to eat. Are you super-full? Then come on in.'
"If that's your biggest portion of clients, in what business would you ever take them and remove them from the equation? Is it so displeasing to you, that you've removed your largest group of customers? I find that just perplexing."