Paris Hilton has asked her fans to create a new fragrance for her.
The hotel heiress has a host of scents to her name and decided to turn to the Internet to get some inspiration for her next product.
Alongside a picture of herself surrounded by the 18 fragrances she has so far designed and launched Paris wrote on Instagram: "ContestTime - The 1st #Contest of #2016. Whoever creates the best new #FragranceCampaign with a new perfume/cologne name, bottle & ad photo wins a box of my fragrances, accessories & handbags. The #Winner will be announced this Friday! Post your submission with #ParisHiltonNewFragranceContest. Can't wait to see what you all come up with! Good luck! Also please make sure to tag @ParisHiltonFragrances."
Paris has made a name for herself as a savvy entrepreneur since her days on reality television show 'The Simple Life', and made millions through her lines of fragrance, shoes and accessories.
Speaking previously about why she decided to turn her hand to fragrance design, Paris explained she has always felt a perfume is one of the most important aspects of an outfit.
She told Glamour magazine: "I've worn perfume since I was six. I used to go into my mum's boudoir when she was out and spray myself all over. I have always worn perfume. It's who you are."