Rebecca Adlington has teamed up with Slazenger.
The former Olympic swimmer may have retired from the sport almost three years ago, but her passion for the water remains the same and she's now joined forces with the sporting brand to create her own line swimwear in a bid to encourage people of all ages and shapes and sizes to hop in the pool.
Speaking exclusively to BANG Showbiz, she said: "As a retired athlete, it's important for me to try and encourage as many people to get in the water as possible. Slazenger has everything from kid's swimwear to adult fitness ranges, I want everyone to enjoy going swimming and feel good wearing great products. As a girl, I'm so excited to have designed my own range too I have already seen material samples and patterns, it is going to be great fun."
The blonde beauty, 28, who has seven-month-old daughter Summer with her husband Harry, believes the best way to get people in the water is to make them feel good in what they're wearing and she thinks the new Swim Fitness Collection does just that, especially the stylish Slazenger goggles.
She explained: "Goggles are essential for any swimmer, whatever level you're at, the Slazenger range fit perfectly so are practical as well as looking great.
"The costumes are colourful and so comfortable to wear too, which is so important, a well fitting suit definitely boosts your confidence in the water."
Rebecca is the new face of Slazenger Swim and will be working with the brand to create a pinnacle swim fitness range, which will launch later this year.
Head to http://store.slazenger.com or follow @SlazengerSport to find out more #SlazengerSwim.