Givenchy will show its spring/summer 2016 collection at New York Fashion week.
Creative director Riccardo Tisci has confirmed the luxury French clothing and accessories brand are set to skip the Parisian event this autumn and will instead celebrate the opening of the label's new 5,000-sq-ft Madison Ave store in the city on September 11.
The runway show coincides with the anniversary of the attacks on the World Trade Centre in 2001 and the 40-year-old designer has described the presentation as a "celebration of family and love" on a "delicate day".
Tisci told WWD: "It's a very delicate day for America, and so the show is going to be a celebration of family and love.
"[Performance artist Marina Abramović] is going to help me to art direct the show. It's going to be very interesting."
The opening of the new shop in the Big Apple marks ten years since they closed their old Madison Avenue store and it is hoped it will drive the brand's presence in America.
Givenchy currently has two boutiques in the US, in Miami and Las Vegas, with further store openings planned for Florida and California.
Philippe Fortunato, Givenchy chairman and CEO said of the decision: "It seems like history repeating itself."
Meanwhile, Tisci was in Paris this weekend to show his spring/summer 2016 menswear offering.
Female supermodels including Naomi Campbell, Candice Swanepoel, Kendall Jenner and Joan Smalls surprised the audience by taking to the catwalk.